The Least Used Muscle…
August 12, 2007
This is probably unlike any marketing letter you’ve ever read.
And after the next few moments, you may actually think that this copywriter’s gone bonkers.
Heck, I’ve been called worse.
So here’s what this is all about…
This week, I remembered to exercise a muscle I don’t pay nearly enough attention to… at all.
In fact, it’s probably the least used muscle in most people’s bodies.
Okay, okay, I’m not really talking about a muscle.
It’s a whole lot more powerful than that.
What I’m talking about is your IMAGINATION.
And not many people have one these days. Even fewer people use the one they’ve got.
After all, we weren’t taught to have an imagination. We were taught NOT to have one.
“Look at what everyone else around you is doing and act accordingly.”
“Don’t step out of line.”
“Make sure you fit in.”
Little did anyone know that those are the absolute worst skills for business. Sure, you’ll blend in… and go broke in the process.
There’s a marketing myth out there that creativity has nothing to do with marketing or business… just do what works, they say.
Sounds believable, doesn’t it?
It’s baloney.
Following thinking like that is the reason your inbox is clogged with one miracle product offer after another. The reason that you get 5 or 6 “gurus” plugging the EXACT same product, on the EXACT same day to the EXACT same lists of people.
Some people call it a joint venture. But when you get 5 or 6 of them at once, I call it being exceptionally lazy AND boring.
Just this week I came to an important realization in my business and in my life.
It’s time for me to imagine further. (Yes, I take my own medicine.)
It’s time to step out of the “daily grind” and put on my creating hat.
To direct my energy towards something that HASN’T been created before. To imagine it in every detail… and then make it real.
Sure, I might add a few more spectacular failures to my collection. But the home runs I end up hitting will be far more profitable.
And a whole lot more fun.
So what about you?
Think you’re putting your imagination to its fullest use in your business? In your life?
I’m confident you haven’t even begun to scratch the surface.
Because once you do, your true genius will make its way out into the world. And once that happens, you’ll be unstoppable.
Now imagine that.
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