They can’t buy it if they don’t know about it…
August 12, 2007
Sometimes I marvel at how stupid I was two weeks ago.
Last year, shortly after Thanksgiving, I had a product launch for an internet business I run.
——MINI-RANT——–
Yes, I have an internet business. Several in fact. And I actually make money without teaching other people how to make money. I’m the best copywriting client I’ve ever had 
———————–
When I launched the product, I sent out an email to my list pointing them to the sales letter–and voila, sales came in…
I checked my sales reports the other day and found that after the initial flurry of activity, the sales for this new product were pretty bleak.
(Here comes the part where I was stupid… )
But when I looked a little closer to find out why, it turns out I told my list about the new product exactly one time…
Once!
So I spent a few minutes, put the whole sales letter into an email and sent it out…
In less than 30 minutes, the sales started coming in… and they’re still coming…
Sometimes I come down with a bad case of Entrepreneurial-itis. I start something new before giving the old the “full treatment.” Clearly, it cost me quite a few dollars this time around.
Moral of the story: If you have a product that can really help people, tell them about it already. Then tell them again. And again…
It’s irresponsible not to.
Don’t forget to put it on your calendar, because you’ll probably forget. Trust me.
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