What are you doing NOW?
August 12, 2007
My legs STILL hurt…
I’ve been in the car for the past 4 days, moving to Flagstaff Arizona. 3 kids, 2 adults and a WHOLE lot of stuff packed into a Honda CR-V. One of the most uncomfortable cars ever created.
It’s a good move… In fact, here’s a picture I took from my kitchen window the first night we were here.
A beautiful moment in Flagstaff… and that’s why I’m writing today.
I just finished Eckhart Tolle’s book, “The Power of Now.”
Clearly, the book was never meant to be a “business book.” But I often find some of my best ideas outside the business world altogether.
And for my big business lesson of the week, I didn’t have to look much farther than the title of Eckhart’s book: “The Power of NOW.”
Here’s what I mean…
A whole lot of entrepreneurs suffering from “Guruitis” are on the never ending “gotta learn just one more thing” treadmill.
This course, that course. This book, that book. The newest marketing technique… the latest technology.
It’s an exciting (and tiring) way to live.
I should know… I’m a poster child for the Eternal Student Society.
But here’s the problem…
You Can’t Learn and DO at the Same Time.
I guess it’s a little like breathing. Most of us can’t breathe in and out at the same time, right? At least I haven’t figured out how to do it.
Of course, the point isn’t to stop learning. The point is just to be very conscious of what you ARE doing with each moment you have.
Are you learning or are you doing?
In business, both are necessary. But you only get paid for one of them.
The biggest asset you have as a business owner is this:
You have NOW… this very moment–to take action and create something in your business that wasn’t there before.
To provide value to your clients and customers in new and powerful ways.
So what are YOU doing NOW?
Think about it for a moment. Because this moment is all you’ve got.
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