How to Double Your Sales
March 13, 2008
Just something quick to think about today.
What’s the quickest way to double your sales?
Here’s my answer:
Stop selling what YOU have to sell, and start selling what people want to BUY.
But that doesn’t mean you have to start selling something different.
Let me explain using an example from my own business: copywriting/marketing consulting.
I’ve never had a client who woke up in the morning and said, “I feel like buying some copy today. Today, I’m going to hire a copywriter.”
Despite this fact, I used to try to sell “copywriting services.”
I don’t do that anymore.
No one cares about those services. Especially business owners.
What do business owners care about? What do they want?
They want more sales, with less effort, less hassle, less risk.
That’s what they want to buy, so that’s what I sell.
I use copywriting and marketing to help deliver that result, but that’s NOT what I sell.
No one wants to buy it 
And as it turns out, it’s a whole lot easier to sell something your market actually wants to buy.
Your clients and customers are already buying something from you. Do you know if you’re selling the same thing they’re actually buying?
If you want to double YOUR sales, how can you reposition what you’re selling and transform it into something your market already WANTS to buy?
That’s a million dollar question.
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