Twitter me this…
October 16, 2008
Why should I care about what you’re doing on Twitter?
It’s always easy to spot the fad of the week… because it tends to throw the tried and true rules of business out the window. For a little while that is. Until the new becomes boring and people start thinking again.
In this case, I’m talking about Twitter.
Now it used to be that business was about exchanging value. You give something to me, I give something to you.
But Twitter is defying that type of common sense for the time being.
For the past few months, I’ve been getting quite a few emails from folks (who apparently all read the same book the same week or something–perhaps Amazon was having a sale) who have just been bitten by the Twitter bug.
“Hey, I’m on Twitter, come follow me…”
“Just signed up for Twitter, come follow me…”
“It’ll make you FEEL good… come follow me on Twitter…”
The common thread between all of these emails is that not one of them addresses the only thing I really care about:
What’s in it for me to follow YOU on Twitter?
Er… um… well everybody’s doing it 
“Well… if you follow me on Twitter then I can contact you to sell you something.”
(Oops… I let the cat out of the bag.)
Now most of these emails I’ve been getting are from marketers who should know better. And from marketers who I always thought would have better things to do with their time.
I admit it. Clearly I was wrong.
Frankly, I don’t care what they’re “tweeting” today, tomorrow or the next day.
I really don’t care about them at all.
And I can think of a long long list of things to do that are more interesting (and more profitable) than following yesterday’s guru on Twitter.
After all, I have a sock drawer I could be rearranging.
If you’ve been bitten by the Twitter bug, I hope your recovery is quick.
As for me, I think I’ll pass for now.
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