From:
Jason Leister
Flagstaff, AZ
12:37 p.m.

Dear Freelance Copywriter,

This is gonna be one of the quickest “sales” letters you’ve ever read…

It’s only got three parts:

1. What I’m offering you (and why).
2. Why I have no idea if it’s right for you.
3. What you must do to find out.

The fact is, I’m not interested in “selling” you anything. And even if you are interested in buying, I’m going to make you jump through some hoops to work with me.

It’s not because I think I’m special. It’s because if I don’t, I end up working with copywriters who aren’t really interested in taking a lot of smart action to grow their business.

And that’s not a valuable use of anyone’s time.

So let’s get started. Here’s what I’m offering:

Chances are… that’s a lot of money. And chances are… you’re nowhere near meeting your income potential.

That’s why I’m offering the Business Growth Bootcamp for Freelance Copywriters.

It’s an eight week crash course on building your freelance copywriting business… We don’t talk about how to write copy.

Here are just a few of the things you’ll learn:

• How to generate qualified leads for your business. Leads that HAVE money and are willing to invest it in your services.
• The biggest reasons NOT to write for the big mailers… and why having them as clients can actually hurt your profitability.
• What to do when your “hot prospect” stops responding to your calls, won’t return emails and disappears into space… is that lost business? You’ll find out.
• How to avoid price resistance once and for all and start charging (and getting) double and triple what most copywriters are making.
• How to position your services to make your competition irrelevant.
• How to retain control of the entire buying process, no matter WHAT your prospect says. Not knowing how to do this can cost you a lot of money.
• How to “cherry pick” the best clients from the job boards… even if hundreds of other copywriters respond.
• Exactly what to say to a prospect when they call and want to talk about “what you can do for them…” (and why many copywriters sabotage their success on this very first call).
• How to increase your income by working for fewer clients.
• How to get paid for results WITHOUT the risk of losing your shirt in the process.
• How to setup a lead collection system that sifts and sorts your leads so that you only end up talking to highly qualified prospects.
• And a whole lot more… completely customized for YOU!

So here’s exactly how it works:

This program is 8 weeks long. That’s it. Each week, we’ll have an in depth 90 Minute Strategy Session via telephone. This is one-on-one between you and me.

On each call we’ll discuss a particular business focus (you’ll see the list below) and create action steps for you to start putting these strategies to work in your business. Each call will get recorded and sent to you for future reference.

In between the weekly Strategy Sessions, you’ll have unlimited access to me via email for any questions or challenges you have.

So here’s the structure of the 8 week program:

All the strategies in the world aren’t going to help you if you don’t know what you want to achieve… if you have no idea about who you want to work with. So week 1 is about you. What you want and where you want to go. About helping you create YOUR list of specific goals. (And just making more money isn’t a goal… that’s a result.)

Most gurus will tell you that you’ve got to have a USP. You’ve got to be different. But that’s only a small piece of the puzzle. The bar is a lot higher than just being different. During this week, you’ll discover what you’re really selling… and what your clients are really buying. And you’ll learn how to position YOUR services for maximum value. (This is a challenge, which is why most copywriters never do it. But get this right and half of the work is already done.)

Just how many qualified leads are you generating each and every week? If you’re like most copywriters, probably not NEARLY enough. To be able to attract high quality clients, you need to be talking to quite a few high quality prospects. You’ll learn how to do that.

Ever wasted your time talking to a prospective client who in the end had no money or wasn’t really interested in taking action? You’ll learn how to create systems that sift and sort for you to keep this from happening.

So you’ve got them on the phone and they’re interested in your services. Now what? Say the right thing and you get paid, say the wrong thing and they’re gone…

How you craft your proposal can make or break your chances of success. You’ll learn what works, what doesn’t and how to use the proposal to give yourself a pay raise.

So how do you actually get your client to say “YES…” You’ll learn a lot of ways for moving your qualified prospects to high paying clients.

We’ll go over all of your systems, your lead flow and put all of them into action.

We’ll be covering a LOT of ground in 8 weeks. And while there will be structure to the program, the content will be largely based on YOU. Your goals, your strengths, and your needs…

So you’re not going to get a “textbook” to study. You’re going to get me, my advice and the same business building strategies I use… tailored for YOUR business.

I know the value of what I offer. And I know that everything that we’ll talk about works. I know because it’s the exact same strategies and techniques I used to go from $0 to six-figures my first year.

And I’m STILL using the same strategies and techniques to take my business even higher.

But I DON’T know if this is right for you. So…

Here’s the catch… the “hoops” you have to jump through to show me you’re serious.

1. Invest in a copy of my copywriting guide, which you’ll find here: Business of Copy.

   If you read that and think I can help you, then you can move on to step two. If you read it and don’t think it will help you (I can count the number of refunds I’ve gotten on 3 fingers of my left hand), then go on your way. If you think that’s too much to ask for you to purchase the book, then I just saved us both a lot of wasted time and effort. We’re not a good fit.

   If you’ve already read the book, then move on to step 2…

2. Schedule a complimentary 30 Minute Strategy Session between you and me on the telephone. During this call, I’m going to ask you to talk about two things:
   
   • Tell me about your business, your challenges, etc.
   • What makes you think this program is a good fit for you?

48 hours later, you’ll hear from me about whether I feel there is a good fit and how to get started.

This program is expensive… because this program is valuable.

And if I’m going to help you charge high fees for delivering high value to YOUR clients, then I’d be a bit of a hypocrite if I didn’t do the same thing.

The price of the program is $4,700 payable in advance. Getting just one average client would more than pay for your investment.

If that investment is too high for you, that’s fine. It probably just means you’re not quite at the right place for me to help you. Keep working… you’ll get there.

If you’ve read some of my other stuff, you’ll notice there’s a lot more “tough love” in this letter than all of the others combined.

That’s because I’ve learned that it’s about the only thing that works. It works for me… and it works for you.

It gets results.

Because when I actually try to help people by LOWERING the bar of entry… by giving more for less… that’s a disaster. It attracts the wrong people (who won’t take action), who aren’t serious, who aren’t willing to work to build a real business that can totally transform the quality of their life.

I’m looking for workers. I’m looking for dreamers. I’m looking for serious copywriters who actually want to take action.

If that’s you, get a move on…

Sincerely,

Jason Leister
Leister Marketing Group

P.S. When I got started, I spent a lot of money buying every copywriting secret I could get my hands on. But I quickly realized that all the copywriting secrets in the world aren’t worth much if you don’t know how to create a steady stream of high value clients.

You can practice your copywriting skills all you want, but until you have clients willing to pay you to put them to use… you’ll be shortchanging yourself.

P.P.S. But that’s not all… when you enroll in the Business Growth Bootcamp for Freelance Copywriters, you’ll also receive…

If at anytime during the 12 months following the program, you need emergency business building advice… maybe for a difficult negotiation or to get some advanced strategies to reel in a particular client… just use one of your lifelines and we’ll schedule an emergency 30 minute phone consultation. That’s a total of 6 additional hours of focused business building advice…